Welcome to your very own guide to creating a social media policy!
This resource is designed to cover all main aspects of a company’s social media policy.
You’ll learn about everything related to a social media policy, including:
- why you need a social media policy
- real-life sample social media policies and best practices
- templates for creating your own social media policy
- how to implement your social media policy
We get it. Social media in the workplace has evolved over the years.
It can be tricky to strike the right balance with employees on the dos and don’ts of social media.
But we’re confident we can break down the broader topic of “social media policy” into digestible smaller pieces that can help you and your team brainstorm, develop, and implement an effective policy.
Best of all?
This social media policy will not only help protect your company and your employees from making critical mistakes online.
It will also serve to encourage your employees to help spread the word about your company.
Put differently, a social media policy isn’t just an insurance policy.
When done right, it’s a competitive advantage that can help transform how your company markets, sells, and recruits in the modern digital age.
Creating a social media policy
We’ve broken down this resource into chapters, so you can easily jump in and out of the sections as you like.
Let’s get started!
What is it? Why is it important?
Learn what a social media policy is and why it matters. With these need-to-know basics, you can hit the ground running.
Learn from sample social media policies
We look at real-life social media policies and highlight best practices, as well as a few things to avoid.
A starting point for your own social media policy
We give you several social media policy templates you can download and use for your own purposes.
Your social media policy is only as effective as its implementation
If your employees can’t see or find your social media policy, then the rest of your work is for nothing.
How much of this guide should I read?
If you're committed to developing a strong social media policy and harnessing the brand building power of your employees on social media, we recommend reading
Social Media Policy: The Complete Guide start-to-finish.
We’ve done our best to make the guide informative, easy to understand, and (dare we say) even enjoyable. That’s because we believe in the importance of a good social media policy for your business, so we want to make sure we’ve given you the best resource possible.
With that said, we're thrilled to have you! So grab a cup of coffee or tea, and kick things off with
Chapter 1: Social Media Policy 101.
